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Unique Ways to Stay Inspired as an Entrepreneur – And Keep Your Brand Relevant 

At first glance, staying motivated as an entrepreneur and keeping your brand relevant probably sound like two completely different topics. However, growing your business and growing as an entrepreneur go hand-in-hand. If you want to build long-lasting business success, you must also find ways to stay inspired and fill your own cup.  

When you’re an aspiring entrepreneur in the idea stage, motivation is rarely a problem. Once you launch your business and dive into the challenges a startup faces during its early days, those long nights and long hours can quickly take their toll on your motivational reserves. While staying inspired and motivated is easier said than done, it is essential for the success of your business.  

In fact, learning how to manage your changing role and stay inspired as your business expands is the secret to a successful brand. As you make it a priority to take care of yourself, the benefits will overflow and positively impact your team’s engagement and your brand’s relevance. Here are five unique ways you can stay motivated as an entrepreneur, and how this self-care can help you build your brand. 

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• 1 Set personal goals 

As an entrepreneur, much of your time has probably been spent creating specific business goals and objectives you want to achieve. But when was the last time you set personal goals? Tunnel vision can be a challenge for many startup owners. When you’re in the midst of a lot of things, it’s easy to erase “me time” from your schedule. However, even the most successful entrepreneurs need time to do something they enjoy. Indulging in other activities will help you strike a better work-life balance and come back to the office feeling more creative and energized. 

• 2 Develop empowering habits 

Have you ever thought about the power your habits have over your life and business? Your performance is largely influenced by your habits, not your skills or the environment. When you wake up in the morning, how you schedule your time, what you choose to eat and how you spend your downtime all impact your energy, focus and work. One of the best ways to improve yourself and your business is to create empowering habits that will lift you up and allow you to lead a motivating and productive life.  

• 3 Never stop learning 

Outgrowing your goals and dreams is perfectly normal. Life changes, and we change right along with it. The real motivation-killer is failing to search for new passions or set new goals. If you feel there is a barrier between you and your motivation, try making some changes and strive to be a lifelong learner. Read books by relevant leaders, follow podcasts in your field, take an online course, watch lectures, meet new people, experience new cultures and surround yourself with curious minds. Implementing change through learning is a great way to reignite that passion for what you do and generate new ideas. 

• 4 Surround yourself with like-minded people 

As the saying goes, “Show me your friends and I’ll show you your future.” If the people closest to you are short-sighted and negative, it will have a devastating impact on your forward momentum. The distractions and stress they bring into your life act as unnecessary obstacles. Instead, surround yourself with purposeful, positive and powerful people. Seek out like-minded people who also have a desire and drive for success. During moments of uncertainty, they can push, challenge and motivate you – and be there to celebrate your wins!  

• 5 Remind yourself of the “why” 

If you have a strong “why” behind running your business, you will be able to overcome any challenge. You’ll be so deeply committed to pursuing your goals that you can let go of anything that goes wrong that is irrelevant to your core values. You’ll be more capable of pursuing the things that give you fulfillment. Do you know your “why”? What is it that compels you to do the work you do, even if it requires sacrifice? Energy and focus will come and go; your “why” is something you can circle back to when you’re struggling with motivation. 

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Brand Authenticity: 

Focus on the “You” in Your Business 

So, the big question is: how will making the changes above impact your brand? How will focusing on you help your brand stay relevant? 

 

Consumers today expect the companies they deal with to have both integrity and authenticity. As an entrepreneur, your energy, values and beliefs influence and guide your business. By focusing on personal growth and motivation, you will be better equipped to convey authenticity to your customers and ensure your brand stays relevant; there is no better way to build trust than to show who you are as an individual and a businessperson. 

Here are a few ways you can use your renewed sense of hope and motivation to ensure your brand stays relevant: 

  • Be open to change. It’s easy to fall into complacency when you feel that your brand is doing well. However, in order to stay at the forefront of consumers’ minds and ever-shifting trends, you have to be willing to embrace change and adapt quickly. Always look for ways to improve and add more value, keep a forward-focused eye on consumer trends and opportunities to position your brand as a leader in your field. 

  • Ask questions. Rather than assuming you know exactly what your target customers wants and what their motivations are, ask questions. Utilize all of your business’ communication channels – social media, face-to-face, research groups, etc. – to find out how customers view your brand and how you can improve the user experience. 

  • Wear your values on your sleeve. The most authentic brands clearly express their values – and they stay true to those values. Customers today prefer to buy from brands that stand for a purpose that reflects their own values and beliefs. To be seen as genuine and authentic, your company must draw from real emotions, real strengths and real stories. 

All in all, your brand represents who you are. The human side of branding is something that will always stay relevant. If you need additional tools and resources to help you define your core values and develop a winning mindset, The Right Method™ RESET Signature Course can help you do just that. Discover how to reset yourself, unlock the power of your purpose and adapt to what your customers really want. 

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